A Love Letter to Etude House Play Color Eyes Palette

To our favorite palette,

Whoever said “variety is the spice of life” really knew what they were talking about. Your mattes, shimmers, and metallics are so hot and so chic… but, of course, you already knew that.

If we had to choose one reason why you’re our go-to eyeshadow palette, it’s that you’re there for us at any time of day. Sometimes we need to quickly swipe on neutrals for a morning in the office, and other times we want a super sparkly look for a girls’ night out. Either way, one (or two, or three…) of your 20 shades will have us covered

Now, we know that love letters are usually from one single admirer—but it’s your mass appeal that makes you a star in the Beauteque office. For example, Elina loves the cool shimmers of the So Chic palette (how could she resist names like Sparkling Wine and French Rose?), while her mother Josephine prefers the more daring shades of So Hot (she really rocks Burning Red). And since we’re always looking for ways to make the most of makeup, we’re happy to report that you passed our foiling test with flying colors! Normal application gives some serious pigment already, but when we applied the shimmers wet, we were wowed by the opaque finish. Talk about being your best self!

Color us impressed—this is definitely going to be a long-term relationship.




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