My Story

My Story

          Everyone always wants to live their dream and right now at an early age, I am beginning to live it. Throughout my life, I have always loved beauty and fashion. I can recollect playing with my Barbie dolls and intuitively focusing on their faces while my friends were preoccupied by their Barbie’s clothes. While my dolls aged (from my playing), I started to fix the faded features of their faces. I would add some of my mom’s eye shadow and pencil in their faded lips.  I soon realized that beauty is not just splattering foundation or mascara all over your face, but it is an art that  allows for self-expression through the medium of the artist and the makeup. The makeup ingredients were what I had the most interest in. I realized when applying makeup to my dolls (and eventually my own face) that ingredients and the right combination have a huge impact on the final outcome. As I progressed in school to Honors Chemistry in my sophomore year of high school, I realized most cosmetics are saturated with alcohol and other man-made ingredients that most people have never heard of. Asian makeup and skincare however focuses on natural ingredients such as green tea, soy bean, and various fruits which add a unique aroma and allure to the products.

          Presently, I am the Co-CEO of this company. This may seem like an anachronism since most CEOs have a college degree and at least a decade of work experience.  My experience although minimal carries with it a youthful quality that sometimes gets forgotten by older inured people. My first test of negotiation was presenting this idea to my investors (parents) whom gave me the capital to start my business venture. At first, they were extremely reluctant to lend me the money to start. Some of their objections focused on my inexperience and capricious nature that most parents see their children as. I needed to prove my capability and prove to them that I wasn’t going to jeopardize their money. I approached my parents the way I would approach a Fortune 500 company. I sat them down and gave a presentation in a local restaurant. I sent them an invitation through the mail and they came down to see a potential investment opportunity. Little did they know that I was the investment opportunity. They were impressed with my idea and decided to give me two useful things I wanted and needed: five thousand dollars and an experienced businesswomen as a partner, my mother.(otherwise, known as “Mommi” to me) This worked out perfectly because she had the wisdom and business experience to offer suggestions. This combination of old business and new business became our credo as to how a successful business flourishes. In the cosmetic industry, ages range from young teenage girls to older women. Running a company that has such a diverse cliental must combine the old with the new.

          Today, while writing this story, I have already faced many obstacles such as having the pressure of dealing with investors (my parents) and the stress of high school. These  pressures made realize how easy I thought it would be to merge the two in my life. While doing it, I came to an epiphany that these two things not only forced me to be better at time management but also  to create a new persona my parents and “the real world” would respect. It benefits me because I will be ready for the business world  a lot earlier than most people my age, but I also have to shed my  teenage shell  that has some immaturity and rash decision making. Sometimes I go back and ponder about a quote that Eleanor Roosevelt once stated, “The future belongs  to those who believe in the beauty of their dreams.” I know that as long as I believe in the beauty of  my dreams, my dreams will never fade away.

By Elina Hsueh


7 thoughts on “My Story

  1. So happy for you! and your dreams coming true,I read your whole story and I love it, I am hoping for the best for you, on this fun journey!! I cannot wait to make my first purchase I love korean/asian beauty cosmetics also! thanks for all you do! take care! XOkatie

  2. Hi Katie,

    Thank you so much for your support and kind words! I honestly really appreciate it Balancing school work and working full time in the summer gets difficult so words like this helps keep me going everyday! I am really glad that you also enjoy Asian Beauty products. They really are the best, 🙂


  3. K- beauty is the best in the world. The greatest compliment I ever received was when an Asian family asked me if I was Asian. I felt so beautiful.. I am adopted, and there is nothing to indicate Asian history but it is a compliment to be noticed for beautiful skin and long dark hair.
    For those of you who are Korean or other Asians, please enhance your natural, special, one of a kind beauty and do not try to look like ” Americans”.
    Americans, and I am one of them, came here from all over the world. We are blended and mixed and most of us look quite a bit alike.

    Be proud of your heritage and your abilities. I am in awe of Elina, who is probably young enough to be my daughter, and who has started a company with GREAT customer service and employees who are extremely responsive to customers and very knowledgeable about the products you stock.
    I can say that there is a huge giant beauty company in Korea trying to be all things to all women right now, and this company is going to fail because they claim not to understand our emails and have very little contact with us other than to email about new boxes and new sales every single day.Sell sell sell but they never ask us how we like our products. I could not stand the pressures.

    I want to be a name and a face when I call or email with you, and I feel that I am. Not because I’m that special, but because every woman is that special.
    You have a beautiful website and lovely products. Stay true to yourself, and always remember that your customers are your friends. If something is out of stock, none of us will perish without it. If a company makes changes to items, chances are, we will like the changes also.
    Life is full of surprises, and this site has been such a welcome relief from the other site which is so high pressure and extremely unknown to most of us, as they are based in Korea. I hope America always treats you with the respect and kindness that you deserve. I am glad you and your staff are here!!!

  4. I tried to follow beauteque on twitter for the give away and it said I was blocked , wondering if you can fix that please.

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